Barbara van Duin

It can only work if users are willing to adopt EV

Barbara van Duin is customer experience expert. ‘The huge goal of reaching 1.8M EV charge points in 2030 is not only about technology-push, regula-tion and financial investments – they are all crucial ingredients, but it can only work if users have a positive experience and are willing to adopt EV. The majority of drivers hasn’t adopted EV yet. Elec-tric cars still are too expensive, but people also worry about other things: how far can I drive? Where can I charge? What if I can’t charge my car? How does it work – charging my car at a public charge point? It’s mostly fear of the unknown. If we want to make the transition towards electric transport, we really need to take these concerns seriously.’